Rules for Radicals, Saul Alinsky
Always remember the first rule of
power tactics: power is not only what you have but what the enemy thinks you
have.
The second rule is: Never go
outside the experience of your people.
…The third rule is: Wherever
possible go outside the experience of the enemy. Here you want to cause
confusion, fear, and retreat.
…the fourth rule is: Make the
enemy live up to their own book of rules.
…the fourth rule carries within
it the fifth rule: Ridicule is man’s most potent weapon.
…the sixth rule is: A good tactic
is one that your people enjoy.
…the seventh rule is: A tactic
that drags on too long becomes a drag.
…the eighth rule: Keep the
pressure on.
…the ninth rule: The threat is
usually more terrifying than the thing itself.
The tenth rule: The major premise
for tactics is the development of operations that will maintain a constant
pressure upon the opposition.
…The eleventh rule is: If you
push a negative hard and deep enough it will break through into its
counterside.
…The twelfth rule: The price of a
successful attack is a constructive alternative.
…The thirteenth rule: Pick the target, freeze it, personalize it, and
polarize it.
